Mar 5, 2009

Holland dixit

Holland Cotter on the art industry:

Never has there been so much product. Never has the American art world functioned so efficiently as a full-service marketing industry on the corporate model.

Every year art schools across the country spit out thousands of groomed-for-success graduates, whose job it is to supply galleries and auction houses with desirable retail. They are backed up by cadres of public relations specialists — otherwise known as critics, curators, editors, publishers and career theorists — who provide timely updates on what desirable means.

Many of those specialists are, directly or indirectly, on the industry payroll, which is controlled by another set of personnel: the dealers, brokers, advisers, financiers, lawyers and — crucial in the era of art fairs — event planners who represent the industry's marketing and sales division. They are the people who scan school rosters, pick off fresh talent, direct careers and, by some inscrutable calculus, determine what will sell for what.

Not that these departments are in any way separated; ethical firewalls are not this industry's style.


I am glad that others have observed the problem of the interested art critic.

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